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Zero to 100,000: Social Media Tips and Tricks for Small Businesses by Dean Anthony Gratton, Sarah-Jayne Gratton

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15. Step 6: Do You Need a Brand Makeover?

“Reinvention allows us to continually discover new gifts within ourselves.”

—Sarah-Jayne Gratton

Why Change Is Necessary

Like everything in life, we tend to construct our own psychological safety nets for both our businesses and ourselves. These generally surface in the way that we present and express brand us to others (we like to call them communication armor), and they can be incredibly difficult to break free of. They also occur in social media, where, over time, we can become staid and repetitive.

Sometimes the best way forward is to stop going forward altogether and, instead, to take a step to the side to re-evaluate how best to break through this communication armor. In social media terms, this ...

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