O'Reilly logo

Zero to 100,000: Social Media Tips and Tricks for Small Businesses by Dean Anthony Gratton, Sarah-Jayne Gratton

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

17. Step 8: Introducing Cross Platform Promotion

“Cross Platform Promotion (or CPP) defines the synergetic partnership between social media platforms to bring about the greatest content exposure.”

—Gratton & Gratton

A Synergetic Way of Thinking

When we first started talking about Cross Platform Promotion (CPP) early in 2010, there was a great deal of debate taking place about the best way for small businesses to promote themselves online. We attended a huge number of seminars with experts talking about the best platforms out there on which to make the strongest impact and very little about harnessing the overall power of the promotional options available.

CPP enables you to leverage your brand across the various social media platforms.

When ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required