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Zero to 100,000: Social Media Tips and Tricks for Small Businesses by Dean Anthony Gratton, Sarah-Jayne Gratton

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18. Step 9: Social Media Darwinism—Survival of the Fittest

In a 2010 Booz & Co. report on the marketing media ecosystem,1 five key behaviors were identified that the social media fittest will possess in order to survive. We expand on them here to provide you with a valuable reference on which to measure your efforts and refer back to in order to secure the longevity of your social media success.

Shifting Customer Service into Social Media

This first finding is hardly a surprise, but it’s one of the areas where so many businesses may get it wrong in social media. Throughout the book, we’ve reinforced how your social media presence needs to be one that continually activates consumers, engaging them in such a way that they feel motivated to respond ...

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