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Zero to 100,000: Social Media Tips and Tricks for Small Businesses by Dean Anthony Gratton, Sarah-Jayne Gratton

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19. Step 10: Knowing You’ve Made It and Measuring Your Success

You’ve already come such a long way on your social media journey and have hopefully now begun to embrace the beneficial effects it has had (and will continue to have) on your brand. However, as with all long-distance travel, there comes a point when you need to stop for a spell and assess just how far you have journeyed toward your intended destination (in this case, that of social media success).

But just how do we define success in social media terms? The obvious point of reference is the number of followers, subscribers, friends, and connections you have accumulated along your way, yes? Well, yes and no actually. Building your network is, of course, vital to being taken seriously ...

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