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Zero to 100,000: Social Media Tips and Tricks for Small Businesses by Dean Anthony Gratton, Sarah-Jayne Gratton

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Before You Begin

Whenever I visit my local bookstore, I like to adhere to what has become, over the years, a finely tuned process that I call sipping and dipping—that is, dipping into a subject of interest while sipping a double-shot cappuccino in the adjoining coffee bar! With my growing passion for social media, I looked forward to reading about how I could fully embrace and use it for my personal brand, but hit a stumbling block when I discovered nothing in the bookstore that covered this area of social media adoption. Sure, there were plenty of books on using social media within a large corporation, but nothing geared toward the personal (the smaller businesses and solo-preneurial brands like my own). My sipping and dipping excursions had ...

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