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Zig Zag: The Surprising Path to Greater Creativity by Keith Sawyer

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The Fourth Step

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How to Free Your Mind to Imagine Possible Worlds

 

Almost all really new ideas have a certain aspect of foolishness when they are first produced.
Alfred N. Whitehead, philosopher

For many of us, text messaging is like breathing—necessary, automatic, and reflexive. It hasn't been around very long, though: it's based on Short Message Service (SMS), a technology that's only been available on cell phones since the early 1990s. When SMS was first invented by the Dutch company CMG, it was designed to be used strictly for internal maintenance purposes. For example, CMG used it to broadcast messages to its customers about network ...

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