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Zig Zag: The Surprising Path to Greater Creativity by Keith Sawyer

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Praise for ZIG ZAG

“Finally! A creativity advice book that is grounded in scientific research.”

Mihaly Csikszentmihalyi, author, Flow: The Psychology of Optimal Experience

 

Zig Zag is the most fun and most useful creativity book I have ever read. Keith Sawyer's gem sweeps you up with a host of great stories, quizzes, exercises, and teaches you one way after the other to be more creative.”

Robert I. Sutton, professor of Management Science,\break Stanford University; author, Good Boss, Bad Boss and The No Asshole Rule

 

“In geometry the shortest distance between two points is a straight line. But in creative pursuits, Zig Zag shows us, it's anything but. Keith Sawyer is the most creative person writing about creativity I know.”

Robert Mankoff ...

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