“Finally! A creativity advice book that is grounded in scientific research.”
—Mihaly Csikszentmihalyi, author, Flow: The Psychology of Optimal Experience
“Zig Zag is the most fun and most useful creativity book I have ever read. Keith Sawyer's gem sweeps you up with a host of great stories, quizzes, exercises, and teaches you one way after the other to be more creative.”
—Robert I. Sutton, professor of Management Science,\break Stanford University; author, Good Boss, Bad Boss and The No Asshole Rule
“In geometry the shortest distance between two points is a straight line. But in creative pursuits, Zig Zag shows us, it's anything but. Keith Sawyer is the most creative person writing about creativity I know.”
—Robert Mankoff ...