Chapter 13
Zooming toward the Future
IN THIS CHAPTER
Projecting how Zoom will use new technologies to improve its services
Speculating about Zoom’s next voice recognition moves
Exploring the ways in which Zoom will enhance its security
The history of business is littered with examples of successful and complacent companies that famously fell from grace: Kodak, Blockbuster Video, Yahoo!, and BlackBerry maker Research in Motion are just a few.
It’s folly to think that Zoom will rest on its laurels. It simply can’t. After all, many deep-pocketed competitors are ready to pounce should Zoom fall from glory. Beyond that, should another company build a fundamentally better mousetrap, Zoom can expect mass customer defections. After all, the very same thing began happening to Webex after new videoconferencing tools started lapping it.
Over the course of its storied history, Zoom has significantly improved its flagship offering and introduced new ones as well. And this trend won’t abate. That is, Zoom will get smarter and even more useful in the coming years, especially now that it has largely revamped its security.
Against this backdrop, this chapter does two things. First, it predicts some ...
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