April 2027
Intermediate
200 pages
1h 11m
English
Overview
Most responses to AI-driven search disruption follow the same playbook: publish more, build authority, optimize for featured snippets. These strategies miss the point. AI platforms don't rank; they synthesize, select, and cite based on information gain standards that keyword-based optimization was never designed to meet.
Generative Engine Optimization with Python by Andreas Voniatis treats this as a data science problem, not a content strategy one. Using Python-based methods, you'll reverse-engineer how ChatGPT, Gemini, Perplexity, and Claude select and cite sources, identify which communities and platforms AI systems treat as authoritative, and build monitoring infrastructure that makes citation probability measurable and improvable. The outcome is marketing visibility. The method is rigorous science.
- Instrument and analyze content performance across major LLM-mediated platforms
- Reverse-engineer citation signals through controlled, repeatable experiments
- Mine social and forum data to identify topics AI systems need better sources for
- Build evaluation pipelines that quantify citation probability and share of voice
- Implement technical markup signals that improve content retrievability
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