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Core Agile

Values, Principles, and Practices of Agile

Rick Freedman

Agile is not just a software methodology; it’s a set of values, principles, and practices. Many foundational agile courses focus solely on the practices and roles, neglecting to describe why agile works, and where the ideas and practices come from. Core Agile does more than show participants how to run a standup or perform a retrospective; it presents agility as a fundamental set of values that are coherent, self-reinforcing, and effective. Core Agile sets the stage for firms that wish to expand their agile maturity and determine the right mix project methods for their organization.

Core Agile presents the essential elements of agility so that every team member, from leader to developer, understands the central ideas of collaboration, teamwork, self-direction, and continuous improvement. Participants will learn how agile inherited ideas from Lean / Six- Sigma, and how these factory-focused concepts evolved into lean and agile product development. We’ll compare and contrast Traditional and agile methods, and review the roles and behaviors that typify mature agile teams and enterprises.

We’ll also explore the certifications available in the agile world, and why you’d select one or the other cert. This course is a great introduction to the concepts you’ll need to pass the Project Management Institute’s agile certification, the PMI-Agile Practitioner Certification.

Finally, we’ll look at the challenges of transitioning from traditional to agile development methods. We’ll explore the cultural roadblocks, misconceptions, and scaling challenges of adopting agile, and we’ll look at some scaling techniques, like SAFe (Scaled Agile Framework), LeSS (Large-scale Scrum), and ‘the Spotify model’. Core Agile sets the stage for firms that wish to expand their agile maturity and determine the right mix project methods for their organization.

What you'll learn-and how you can apply it

  • You're a traditional project manager and your firm is transitioning to agile
  • You’re a project manager leading teams and you need to understand the fundamental ideas behind agile project methods.
  • You’re an agile team member, scrummaster or PM and need a broader understanding of agile fundamentals
  • You want to gain an agile certification and need to understand the different certs and their significance
  • You’re a PMO officer or an IT executive and need to understand agile ideas in order to be an effective agile leader and advocate.

This training course is for you because...

By the end of this live, hands-on, online course, you’ll understand:

  • The history and background of the evolution to agile
  • The experience and insights that led to the agile approach
  • The holistic, reinforcing elements that make agile effective
  • How to evaluate methodologies to fit the project and environment

And you’ll be able to:

  • Articulate the history and core philosophy of agile
  • Guide customers and leaders to an understanding of agile principles
  • Apply project methods that fit the project at hand
  • Partner with PMs, scrummasters and teams to drive successful programs


  • Basic understanding of project management principles

About your instructor

  • Rick Freedman, author of "The Agile Consultant", has experienced the agile transition from the inside. He has been working as an agile coach and trainer since the beginning of the agile movement. Rick has 30 years of experience as a strategic consultant, both as an employee of large corporate organizations like Citicorp and Dun & Bradstreet, and as a Principal Consultant for Cap Gemini, NEC, and Intel. As Worldwide Project Management Leader for Intel from 2001-2005, Rick evangelized, trained, and coached Intel project managers in the US, UK, China, India, Germany, and Australia. Since leaving Intel, Rick has consulted with clients such as Microsoft, HP, Motorola, NASA, BP, Marriott, Verizon, H&R Block, Blue Cross Blue Shield, The US Dept of the Treasury, The US Army, SEGA, Bank of NY, and The People's Republic of China. Rick is also the author of 'The IT Consultant', 'Building the IT Consulting Practice', and 'The eConsultant'. He lives in Lenexa, Kansas, a suburb of Kansas City, with his wife of 35 years and two spoiled golden retrievers.


The timeframes are only estimates and may vary according to how the class is progressing

  • I. Agile: More than a Methodology; 10 minutes
  • I. Some History
  • II. How we got to agile
  • III. How agile works
  • II. Agile Mindset: 10m
  • I. Doing Practices vs. Producing Value
  • II. Emergent Design vs. Big Up Front Plan
  • III. Self-direction vs. Hierarchy: 10m
  • IV. Collaboration vs. Silos: 5m
  • V. Teams are the atomic unit of development : 10m
  • VI. Feedback loops drive everything: 10m
  • I. Customer Demo drives product improvement
  • II. Retrospective drives process improvement
  • III. Agile Practice: How the pieces fit
  • I. The Roles: Scrummaster, Product Owner, Team member: 20m
  • I. the basis for these roles
  • II. The Practices: a holistic view: 20m
  • I. how the flow from planning to committing to iterating and demo’ing drives the improvements of agile
  • I. The Agile Principles are Your Guardrails: 10m
  • I. not a dogmatic ‘cookbook’ but an accepted set of norms
  • II. Adaptability: 10m
  • I. the right approach is the one that fits the project
  • III. Self-direction: 10m
  • I. challenge for managers, opportunity for teams
  • IV. Balancing rigor and innovation: the tightrope of agile: 10m