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Product management in 90 minutes

Understand the key connective role of the 21st century

Topic: Business
Matt LeMay

Product management has become a critical connective role for organizations across industries and geographies, yet the day-to-day work of product management remains widely misunderstood. Matt LeMay leads a detailed exploration of product management through the lens of the CORE connective skills (communication, organization, research, and execution) that product managers must develop to ensure success, regardless of their specific title, organization, or industry. Join in to gain a fresh, actionable perspective on product management and learn where it might fit into your organization.

What you'll learn-and how you can apply it

By the end of this live online course, you’ll understand:

  • The consistencies and differences in product management roles across industries, organizations, and titles
  • The CORE skills that product managers must leverage to succeed
  • The skills, attitudes, and actions of best-in-class product managers

And you’ll be able to:

  • Articulate how product managers might best contribute to the success of your organization
  • Identify strong product management candidates both within and outside your organization

This training course is for you because...

  • Your organization is looking to hire product managers or transition current employees into product management roles, and you want to understand how to define the role and what to look for in potential candidates.
  • You're looking to transition into product management and want to better understand the role.
  • You work with product managers and want to better understand the work they do and how you can collaborate with them.


Assignments to be completed prior to the training:

Recommended preparation:

About your instructor

  • Matt LeMay is cofounder and partner at Sudden Compass, a consultancy that helps organizations take a cross-functional and customer-centric approach to work with data. Matt has helped build and scale product management practices at companies ranging from early-stage startups to Fortune 50 enterprises and has developed and led digital transformation and data strategy workshops for companies like GE, American Express, Pfizer, McCann, and Johnson & Johnson. Previously, he was a senior product manager at music startup Songza (acquired by Google) and head of consumer product at Bitly. Matt is the author of Product Management in Practice and Agile for Everybody from O'Reilly and was recognized as a top 50 product management influencer by the PM Year in Review in both 2016 and 2015. Matt is also a musician, recording engineer, and the author of a book about singer-songwriter Elliott Smith. He lives in Portland, OR, with his wife Joan and their turtle Sheldon.


The timeframes are only estimates and may vary according to how the class is progressing

What is product management? (30 minutes)

  • Lecture: The prime directive of product management—connect and align the people in your organization to build and launch products that meet the goals of your business and the needs of your user
  • Hands-on exercise: Discuss similarities and differences between job listings for product management roles in large and small organizations; determine who specifically needs to be connected and aligned within your organization and what that might mean for PMS within those organizations

Unpacking the CORE skills of product management (25 minutes)

  • Lecture: The CORE skills of product management—communication, organization, research, and execution

The CORE skills in action: What great product managers do (25 minutes)

  • Lecture: “Good Product Manager, Bad Product Manager”—the things that good product managers at your organization should (and shouldn’t) do
  • Discussion: Submit one specific “good product manager, bad product manager” example relevant to your organization for group discussion

  • Wrap-up and Q&A (10 minutes)