Depth over distraction: An 86% active learning culture
When CARTA HOLDINGS shifted to hybrid work, it didn’t just need a content platform—it needed to preserve a culture of deep technical mastery. While most learning platforms compete on video volume and short-form content, CARTA’s engineers were looking for something different: authoritative, searchable, text-based resources they could apply to real architectural challenges. O’Reilly didn’t just fit that need. It was built for it.
Hybrid work fragments learningHybrid work threatened to fragment a thriving in-person engineer reading group culture
Depth over tutorialsThe team required deep, authoritative technical content, not surface-level video tutorials
High-standard graduate onboardingNew graduate engineers needed onboarding into a team with high learning standards
The O’Reilly solution
Authoritative technical depthEmpowered reading groups with O’Reilly’s unmatched library of technical books, giving engineers the authoritative depth they need to tackle complex challenges
Cloud labs for onboardingIncorporated O’Reilly cloud labs sandbox environments into new graduate engineer onboarding
Dedicated CSM supportAn O’Reilly CSM actively participated in a 100-plus engineer Slack channel and provided dedicated SSO setup support
Results
Here’s how investing in learning translated into measurable business results.
86%active user rate: 142 of 165 registered users active in 2025—organic adoption driven by cultural fit, not mandates
99%text-based engagement: A clear signal that high-performing engineers prioritize deep-dive books over surface-level video when solving real problems
Takeaway
CARTA’s story is a powerful reminder that not all learning is created equal
In a market flooded with video-first platforms, O’Reilly’s depth of text-based technical content gave CARTA’s engineers exactly what they were already reaching for—and an 86% active user rate proves it.
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