How vision, mission, and values help you craft a winning product roadmap.
Bruce McCarthy is CEO of UpUp Labs and President of the Boston Product Management Association. Having spent a lifetime as a builder and innovator, Bruce has a passion for helping crossfunctional product development teams work better together to deliver great products to market faster. Bruce is an internationally recognized thought leader and sought after speaker on product roadmapping and prioritization. Bruce and his team work with companies such as Vistaprint, Localytics, Zipcar, Johnson & Johnson, and Huawei, providing coaching, mentoring, and tools such as R eqqs, the simple, affordable roadmapping tool, and Awesomeness, a tool for measurably enhancing team effectiveness.