Ame Elliott

Ame Elliott is design director for Simply Secure, where she is a passionate advocate for bringing design to usable security. She joined Simply Secure after eight years at IDEO San Francisco, leading design research and delivering human-centered tech strategy projects for Fortune 500 clients such as Acer, Ericsson, and Samsung. Her past projects include a study of the home computing experience on three continents; creating a business strategy to harness the value of machine-to-machine interactions; and networked bathroom hardware for the beauty industry. Prior to IDEO, she was a research scientist at (Xerox), PARC, and Ricoh Innovations. Ame earned a Ph.D. from the University of California, Berkeley for her work creating hybrid physical-digital interactions to support the architectural design process. She studied human-computer interaction and architecture at Berkeley and the University of Colorado, Boulder, and believes design education is a great foundation for technology developers.