David Boyle argues for a negotiated settlement in the war between data and creative, and he shows how long-term and mutually beneficial peace can work.
David Boyle leads customer strategy and insights at Harrods, the biggest and most iconic department store in Europe. David is passionate about helping businesses to build analytics-driven decision making to help them make quicker, smarter, and bolder decisions. Previously, he built global analytics and insight capabilities for a number of leading global entertainment businesses covering television (the BBC), book publishing (HarperCollins Publishers), and the music industry (EMI Music), helping to drive each organization’s decision making at all levels. He builds on experiences working to build analytics for global retailers as well as political campaigns in the US and UK, in philanthropy, and in strategy consulting.