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For nearly two decades, Jenifer Tidwell has been designing and building user interfaces for a variety of industry verticals. She has experience in designing both desktop and Web applications, and currently designs and develops websites for small businesses. She recently worked on redesigning the interface for Google Books. Before that, as a user interface designer at The MathWorks, Jenifer was instrumental in a redesign of the charting and visualization UI of MATLAB, which is used by researchers, students, and engineers worldwide to develop cars, planes, proteins, and theories about the universe. Jenifer blogs about UI patterns and other design-related topics at http://designinginterfaces.com/blog.