Amy Shuen

Amy Shuen is an internationally recognized authority on Silicon Valley business models and innovation economics, frequent speaker at industry conferences and venture capital events, and an award-winning strategy researcher. She's taught high tech entrepreneurship, strategy and venture finance to MBAs, technical professionals and executives at Wharton UPenn, Haas school of Business at UC Berkeley, San Jose State University, CEIBS (China Europe International Business SChool) and Ecole des Ponts and Ecole Polytechnique (France).

Web 2.0: A Strategy Guide Web 2.0: A Strategy Guide
by Amy Shuen
April 2008

Amy blogs at:

"In fact, if you are looking to start a new business this is a book that you cannot do without. "
--Gregory West, Computer and Internet Tips

"Recommended to anyone with an interest in online business development that doesn't have a comfortable understanding of current online business trends and systems."
--Sacramento Book Review, September 2008 Issue

"This is a great book that puts Web 2.0 in business terms. Normally, I read books that deal in gory technical details--not books that speak in business terms. But given that caveat, I felt this did a really good job describing Web 2.0 concepts and illustrating how they can be monetized. "
--Mike George,

"If you are a developer thinking of starting your own Web 2.0 business and want to learn more about the business side and business models involved in the Web 2.0 world, this book is for you. If you currently run a business and want to know how you can integrate the strategies and methodologies of Web 2.0 into your current business, this book is for you. Bottom line, if you are involved or are thinking of getting involved in the new Web 2.0 economy this book is a must have."
--Schalk Neethling, IT Book Zone

"...the Web 2.0: A Strategy Guide by Amy Shuen is one the best books I’ve seen, and I had to go out and buy it - had to have it. "
--Marshall Sponder, The Analytics Guru

"In Web 2.0: A Strategy Guide, author Amy Shuen demonstrates subject mastery from the first sentence. Steeped in her topic (she’s taught it at Wharton, Haas School of Business, CEIBS and École Polytechnique), the reader gets detailed information on the meaning of Web 2.0. This isn’t a book filled with hype—it provides theory, thoughtful detail and is practical. Chapters end with strategic and tactical questions. The illustrations and screen captures provide depth and clarity. Companies like Flickr, LinkedIn, and Facebook are used as case studies...I recommend this book for tech neophytes who know that they need to learn more about Web 2.0, and for seasoned experts who want to gain exposure to a rich set of cases—along with questions that will compel them to dig deeper on the topic. "
--Marsha Keefer, Rubicon Consulting

"After flipping through the book I started reading it — and couldn't stop. I had to travel to Munich the other day — I boarded the plane with nothing else but the book and my boarding pass. I received the book on Thursday and finished reading it on Saturday...I expect this book to become one of the "must-read" in business as well as technical classes as more and more business models evolve in a Web 2.0 environment."
--Adrian Lambeck,

"Let’s face it: while we all can’t stop raving about the beauty of social media and Web 2.0, we are still not very good in monetizing this trend other than by selling ads or making a smashing IPO. Web 2.0: A Strategy Guide, written by Amy Shuen, tries to help us with this part by talking about Web 2.0 from a strategy perspective, the major Web 2.0 concepts and it’s effects (not technologies) and real life cases as Flickr, Google and Amazon. This book tries to bridge the gap between the yet relatively limited knowledge of business people on Web 2.0 so perhaps it’s not a book for early adopters as we might all be. But when you are in business, looking for a strategy book on Web 2.0 this might be the one you are looking for. "
--Martin Kloos, Booklist 2.0

"Web 2.0: A Manager's Guide is a fascinating, highly readable book analyzing the evolution of new enterprises including Facebook, LinkedIn, Flickr, and Google. These firms and many others deliver value to both creators and users by capitalizing on user-provided information. Going well beyond a descriptive account, Dr. Shuen poses excellent, very practical strategic and tactical questions, and actions, to consider if planning the application of Web 2.0 principles to other businesses. "
--Dave Hodges, Professor Emeritus and former Dean of the College of Engineering, UC Berkeley

"The transition from the old static Web to the new dynamic Web creates challenges for all businesses. Managers must decide how to use the web to form richer, more enduring connections to customers. They must embrace the power and stickiness of social networks. If they don't, a competitor will, with disastrous consequences. Amy Shuen's book helps prepare managers for the battle. She offers useful insights into the opportunities and risks associated with the evolving Internet revolution."
--William Sahlman, Harvard Business School Professor of Entrepreneurship and Senior Associate Dean

"Amy Shuen has unlocked the mystery of how the web has morphed into a new and richer user experience that is generating massively valuable business opportunities."
--Jerry Engel, Director of the Lester Center for Entrepreneurship at Berkeley and partner, Monitor Ventures

"Competing globally with dynamic capabilities is the top priority of multinational executives and managers everywhere. Rethinking strategy in a highly networked world is the big challenge. How can your company navigate successfully in this turbulent, highly networked and socially connected environment? Read this book to find out how Web 2.0 opens up a surprising new range of corporate strategies and business models you can try out, right from your laptop or Blackberry, in San Francisco, London, Paris, Shanghai or Bangalore."
--David Teece, professor U.C. Berkeley and Vice-Chairman, Law and Economics Consulting Group

"Fascinating read for Wall Street analysts and investors—providing critical economic frameworks to analyze and value investments within the Web 2.0 paradigm. Reveals the challenges many top companies face when key decision makers define the playing field linearly. Don’t be pennywise and pound foolish in this critical transition period—Read this book and start to think geometrically and exponentially in your strategies or be left vulnerable to companies that embed these frameworks into their organizational DNA."
--Christa Quarles Sober, partner, internet analyst, Thomas Weisel Partners Equity Research