Peter Merholz

Live online courses, books, and videos on O’Reilly


Peter Merholz is President and one of the founders of Adaptive Path. For more than six years, Peter has been instrumental in developing Adaptive Path's ability to provide world-class consulting, training, and public events.

At Adaptive Path, Peter began with a focus on information architecture, and over time expanded his knowledge to include product strategy, user research, and practice development. He's worked with a wide variety of clients, from large companies such as Intel, Vanguard, and United Airlines, to smaller, avant-garde firms like SocialText (an enterprise wiki startup) and Rojo (an RSS feedreader acquired by Six Apart).

Peter's personal blog,, and his essays for Adaptive Path demonstrate his foresight on issues of information architecture, organizational change, and product strategy. He has the perhaps dubious distinction of coining of the term "blog" in 1999 when it was still a nascent genre.