Most of the interesting things happen where the rubber of humanity meets the road of technology.
Areas of Expertise:
Alistair is an entrepreneur with a background in web performance, analytics, cloud computing, and business strategy.
In 2001, he co-founded Coradiant (acquired by BMC in 2011) and has since helped launch Rednod, CloudOps, Bitcurrent, Year One Labs, and several other early-stage companies. He works with startups on business acceleration, and advises a number of larger companies on innovation and technology.
A sought-after public speaker on data-driven innovation and the impact of technology on society, Alistair has founded and run a variety of conferences, including Cloud Connect, Bitnorth, and the International Startup Festival. He's the chair of O'Reilly's Strata + Hadoop World conference. He has written several books on technology and business, including the best-selling Lean Analytics.
Alistair tries to mitigate chronic ADD by writing about far too many things at "Solve For Interesting".
Webcast: 2015 Data Preview: Spark, Data Visualization, YARN, and More
Webcast: Putting Data to Work
Data and Ethics: Etiquette and Law for an Always-On World
Big Data and the Ethics and Challenges of Living in a Connected Society
Webcast: Lean Analytics 201: Five Lessons Beyond the Basics
Strata Online Conference: Strata Santa Clara 2013 Preview
Webcast: Five Things You Need To Know About Startup Analytics
Webcast: Strata + Hadoop World: Join the Data Revolution
Webcast: O'Reilly Strata Online Conference
Webcast: O'Reilly Strata Online Conference
Webcast: Data in Motion
Strata Online Conference: Data Warfare
Data, Crime, and Conflict
Data Everywhere: Data Anthropology, Quantified Self, Machine Data, Human Centered Design, and more
"While most business books leave the reader bemoaning the senseless slaughter of the trees it took to produce the volume, Lean Analytics reveals a refreshing depth and breadth of insight produced through research and experience. It's an exceedingly well organized tome, presented in cogent English."
"So much of the outcomes you drive will be determined by what you decide to measure. Rather than fumbling to figure it out yourself, invest $15-20 in a book that gives you a giant head start. Happy Reading!"
"Typically, this is not the sort of book I read. However, I was looking for something to give me some tips on this subject (conferences) and this book was really what I needed to get an overall look on the topic."
"Lean Analytics is a great book for anyone who wishes to learn more about validating an idea, building the right product and measuring growth."
"There were a number of small but important facts scattered throughout the book that elicited a small 'huh' from me as I read. For example, I learned the speed at which a user invites a friend to try a service is an order of magnitude more important than the number of friends he or she invites total, and without taking this speed into consideration the Viral Coefficient is relatively pointless."
"Overall, I'm feeling peace of mind. For all this book has provided me with, I sincerely believe this might be the best book for entrepreneurs in 2013. I think you ought to read this book at least once and probably should have a copy handy for when you change your OMTM as you successfully move along in your startup or new business project."
"It's a highly recommended read to basically anyone in the tech industry. One thing this book does very well is to describe other models and how the lean analytics approach relates to them (this is required to do in research but unfortunately a rare sight in more mainstream literature)."
"An invaluable, practical guide for Lean Startup practitioners everywhere."
"Alistair and Ben are in the thick of things when it comes to Lean Startup and analytics. They ran a successful accelerator and help lots of startups. If you ignore the numbers, your odds of failure go up exponentially. As entrepreneurs you should do everything in your power to improve your odds. Trusting these guys is a great start."
"I bet you'd never imagined that success depends on your ability to fail. Fail faster, fail forward. And the secret to that success is your ability to learn and iterate quickly using data. Qualitative and quantitative. Let Alistair and Ben show you how to get to start-up nirvana smarter!"
"Not more numbers, but actionable metrics. In Lean Analytics, Alistair and Ben teach you how to cut through the fog of data and focus on the right key metrics that make the difference between succeeding and failing."
"We live in a day and age where data and analytics can (finally!) be used by anyone and everyone. If you're not leveraging the power of data and analytics to figure out what works and what doesn't, then you're working in the dark. Listen to Alistair and Ben...they're not only the lightswitch to get you out of the dark, but they know how the entire power plant runs. I can't think of two people I would turn to quicker if I had a startup and wanted to leverage the power of data to make my business a success."
"Daniel Patrick Moynihan famously said 'Everyone is entitle to his own opinion, but not to his own facts.' This is never more true than in business. One of the best things about working with Alistair Croll is how he cuts through opinion with facts, turning marketing into learning, and product development into a conversation with customers."
"The Lean Startup is a relentless cycle of building, measuring, and learning until you find the right product and market. It's hard work, and requires considerable discipline, whether you're a small startup or an intrapreneur in a traditional company. Ben and Alistair zoom into the measurement and learning process, packing Lean Analytics with concrete examples, real-world case studies, and advice you can use immediately. No innovator should be without this book. "
"This incredibly insightful volume clearly demonstrates how to maximize the business potential of every customer web interaction. "
"This incredibly insightful volume clearly demonstrates how to maximize the business potential of every customer web interaction. The authors provide permission to readers to use substantive parts of the code that they use in examples."
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