Alistair Croll

Alistair Croll

Most of the interesting things happen where the rubber of humanity meets the road of technology.

Montreal, Quebec

Areas of Expertise:

  • Entrepreneurship
  • Startups
  • Analytics
  • Web performance
  • Cloud computing
  • Big data
  • Conference organization
  • Innovation portfolio management
  • consulting
  • speaking
  • training
  • writing

Alistair is an entrepreneur with a background in web performance, analytics, cloud computing, and business strategy.

In 2001, he co-founded Coradiant (acquired by BMC in 2011) and has since helped launch Rednod, CloudOps, Bitcurrent, Year One Labs, and several other early-stage companies. He works with startups on business acceleration, and advises a number of larger companies on innovation and technology.

A sought-after public speaker on data-driven innovation and the impact of technology on society, Alistair has founded and run a variety of conferences, including Cloud Connect, Bitnorth, and the International Startup Festival. He's the chair of O'Reilly's Strata + Hadoop World conference. He has written several books on technology and business, including the best-selling Lean Analytics.

Alistair tries to mitigate chronic ADD by writing about far too many things at "Solve For Interesting".

Music Science Music Science
by Alistair Croll
September 2015

Data: Emerging Trends and Technologies Data: Emerging Trends and Technologies
by Alistair Croll
December 2014

Propose, Prepare, Present Propose, Prepare, Present
by Alistair Croll
June 2013
Print: $14.99
Ebook: $0.00

Lean Analytics Lean Analytics
by Alistair Croll, Benjamin Yoskovitz
March 2013
Print: $39.99
Ebook: $33.99

Complete Web Monitoring Complete Web Monitoring
by Alistair Croll, Sean Power
June 2009
Print: $49.99
Ebook: $39.99

Croll & Power's Communilytics Master Class Croll & Power's Communilytics Master Class
by Alistair Croll, Sean Power
February 2010
Video: $150.00

Webcast: 2015 Data Preview: Spark, Data Visualization, YARN, and More
February 04, 2015
Get a sneak peek with this free online conference, featuring many of Strata's most sought-after speakers and hottest topics.

Webcast: Putting Data to Work
September 16, 2014
In this free preview event, we'll look at a cross-section of the New York lineup. Join some of Strata's keynotes and most sought-after presenters for a preview of what they'll be discussing this October.

Data and Ethics: Etiquette and Law for an Always-On World
November 05, 2013
In this online conference, we'll look at where ethics and the law are headed in an always-on, data-driven society.

Big Data and the Ethics and Challenges of Living in a Connected Society
September 27, 2013
In late October, Strata+Hadoop World returns to the Big Apple. This year, we have a wide range of topics, from real-world case studies to hard-core data science to the ethics and challenges of a connected society.

Webcast: Lean Analytics 201: Five Lessons Beyond the Basics
August 06, 2013
In this webcast, authors Ben Yoskovitz and Alistair Croll take you deeper down the Lean Analytics rabbit hole. You'll learn about: using the data you already have to find new ideas to test, how to pick the right experiments, the role of subversiveness...

Strata Online Conference: Strata Santa Clara 2013 Preview
February 15, 2013
In this free online conference, we'll be showcasing some of the hot topics and thought-provoking speakers who will be joining us for the event.

Webcast: Five Things You Need To Know About Startup Analytics
March 06, 2013
In this live webcast presentation we walk you through Lean Analytics—what it is, how it works and some important concepts that can help you as an innovator in a startup or large company.

Webcast: Strata + Hadoop World: Join the Data Revolution
October 03, 2012
In this free online conference, we preview some of the hot topics, provocative speakers, and game-changing innovations that are fueling the growth of a data-driven society.

Webcast: O'Reilly Strata Online Conference
December 07, 2011
In this online event, we'll look at how Big Data stacks and analytical approaches are gradually finding their way into organizations, as well as the roadblocks that can thwart efforts to become more data-driven.

Webcast: O'Reilly Strata Online Conference
May 16, 2012
Join us for our seventh Strata online conference, as we look at Data That Matters.

Webcast: Data in Motion
July 24, 2012
In this Strata Online Conference, we'll look at data and movement across a variety of sports and industries.

Strata Online Conference: Data Warfare
January 22, 2013
From public policy to elections, from healthcare to the battlefield, our lives rely on the analysis of abundant, connected data. But if data is infrastructure, then that infrastructure's vulnerable. Enemies can confound, confuse, distort, and mislead...

Data, Crime, and Conflict
January 07, 2014
Join a lineup of thinkers and technologists for this free online event as we look at the ways data is shaping how we police ourselves, from technological innovations to ethical dilemmas.

Data Everywhere: Data Anthropology, Quantified Self, Machine Data, Human Centered Design, and more
February 04, 2014
In this free online conference, we'll be showcasing some of the hot topics and thought-provoking speakers who will be joining us for the event. It's your chance to see what we're covering and to find those can't-miss tracks and sessions.

"While most business books leave the reader bemoaning the senseless slaughter of the trees it took to produce the volume, Lean Analytics reveals a refreshing depth and breadth of insight produced through research and experience. It's an exceedingly well organized tome, presented in cogent English."
--Peter Moreira, The Chronicle Herald

"So much of the outcomes you drive will be determined by what you decide to measure. Rather than fumbling to figure it out yourself, invest $15-20 in a book that gives you a giant head start. Happy Reading!"
--Teresa Torres, Product Talk

"Typically, this is not the sort of book I read. However, I was looking for something to give me some tips on this subject (conferences) and this book was really what I needed to get an overall look on the topic."
--Luís Abreu, LA.NET [EN]

"Lean Analytics is a great book for anyone who wishes to learn more about validating an idea, building the right product and measuring growth."
--Marc Abraham, As I Learn...

"There were a number of small but important facts scattered throughout the book that elicited a small 'huh' from me as I read. For example, I learned the speed at which a user invites a friend to try a service is an order of magnitude more important than the number of friends he or she invites total, and without taking this speed into consideration the Viral Coefficient is relatively pointless."
--Christopher Millard,

"Overall, I'm feeling peace of mind. For all this book has provided me with, I sincerely believe this might be the best book for entrepreneurs in 2013. I think you ought to read this book at least once and probably should have a copy handy for when you change your OMTM as you successfully move along in your startup or new business project."
--Kevin Kauzlaric,

"It's a highly recommended read to basically anyone in the tech industry. One thing this book does very well is to describe other models and how the lean analytics approach relates to them (this is required to do in research but unfortunately a rare sight in more mainstream literature)."
--Thomas Hogenhaven, Thomas Hogenhaven: Online Marketing From A Research Perspective

"An invaluable, practical guide for Lean Startup practitioners everywhere."
--Steve Brock, Stevo's Book Reviews

"Alistair and Ben are in the thick of things when it comes to Lean Startup and analytics. They ran a successful accelerator and help lots of startups. If you ignore the numbers, your odds of failure go up exponentially. As entrepreneurs you should do everything in your power to improve your odds. Trusting these guys is a great start."
--Dan Martell

"I bet you'd never imagined that success depends on your ability to fail. Fail faster, fail forward. And the secret to that success is your ability to learn and iterate quickly using data. Qualitative and quantitative. Let Alistair and Ben show you how to get to start-up nirvana smarter!"
--Avinash Kaushik

"Not more numbers, but actionable metrics. In Lean Analytics, Alistair and Ben teach you how to cut through the fog of data and focus on the right key metrics that make the difference between succeeding and failing."
--Ash Maurya

"We live in a day and age where data and analytics can (finally!) be used by anyone and everyone. If you're not leveraging the power of data and analytics to figure out what works and what doesn't, then you're working in the dark. Listen to Alistair and Ben...they're not only the lightswitch to get you out of the dark, but they know how the entire power plant runs. I can't think of two people I would turn to quicker if I had a startup and wanted to leverage the power of data to make my business a success."
--Mitch Joel

"Daniel Patrick Moynihan famously said 'Everyone is entitle to his own opinion, but not to his own facts.' This is never more true than in business. One of the best things about working with Alistair Croll is how he cuts through opinion with facts, turning marketing into learning, and product development into a conversation with customers."
--Tim O'Reilly

"The Lean Startup is a relentless cycle of building, measuring, and learning until you find the right product and market. It's hard work, and requires considerable discipline, whether you're a small startup or an intrapreneur in a traditional company. Ben and Alistair zoom into the measurement and learning process, packing Lean Analytics with concrete examples, real-world case studies, and advice you can use immediately. No innovator should be without this book. "
--Eric Ries

"This incredibly insightful volume clearly demonstrates how to maximize the business potential of every customer web interaction. "
--Michael L. Kleper, The Kleper Report on Digital Publishing

"This incredibly insightful volume clearly demonstrates how to maximize the business potential of every customer web interaction. The authors provide permission to readers to use substantive parts of the code that they use in examples."
--Michael L. Kleper, The Kleper Report on Digital Publishing