Social Media and Viral Marketing Scientist
South Boston, Massachusetts
Areas of Expertise:
Dan Zarrella has written extensively about the science of viral marketing, memetics and social media on his own blog and for a variety of popular industry blogs, including Mashable, CopyBlogger, ReadWriteWeb, Plagiarism Today, ProBlogger, Social Desire, CenterNetworks, Nowsourcing, and SEOScoop.
He has been featured in The Twitter Book, The Financial Times, NYPost, The Boston Globe, Forbes, Wired, The Wall Street Journal, Mashable and TechCrunch. He was recently awarded Shorty and Semmy awards for social media & viral marketing.
Dan has spoken at PubCon, Search Engine Strategies, Convergence '09, 140 The Twitter Conference, WordCamp Mid Atlantic, Social Media Camp, Inbound Marketing Bootcamp, and The Texas Domains and Developers Conference, and he currently works as an inbound marketing manager at HubSpot.
Dan blogs at:
January 27 2015read more
October 02 2014read more
October 17 2013read more
The Science of Social Media Marketing
"Overall, the book is definitely worth the time and money it takes to read..."
"Whether youre a marketing professional, small business owner, author or artist, this book will be a welcome addition to your library."
"It is an easy to read and well organized book. Also its small size makes it ideal to keep around the office bookshelf. Be aware than it is not a developer book, but developers still can learn one thing or two by reading it."
"Zarrella and Zarrella expertly guide the reader not only in the mechanics, but also the concepts behind social networking."
"Packed with useful information about how best to use the social network to reach your customers, it might be just the desk reference your desk has been missing."
"My advice: if you're in charge of social media for your organization, buy a few copies and place around the executive suite for others to read. It's bound to help others recognize the opportunities (and challenges) in using social media for your organization's outreach."
"Whether you need to learn about social media
for marketing purposes, or for your personal understanding,
The Social Media Marketing Book is a knowledgeable
resource and an interesting read."
"...it was a refresher for the seasoned veteran and a nugget finder for the entry to mid-level person. "
"With more than 250 million active users on Facebook, 14 million on Twitter and claims of 100 million YouTube viewers per month, The Social Media Marketing Book is a must-have for your small business. "
"If you're planning a social media marketing campaign then it'll be well worth your while reading this book."
"The information provided is concise, free of jargon and with practical suggestions..."
"...this is a pick any business library should have."
"Whether youre a seasoned pro or new to the social web, Zarrellas The Social Media Marketing Book will lift you out of the social media quagmire and turn you into a masterful online marketer."
"In my opinion the book has achieved its objective of teaching the reader everything they need to know about social media in order to pick the right tools and get started, and it offers good value for money."
"After poring over The Social Media Marketing Book you may not come away with a master marketing strategy, but you'll get a good briefing on tactics."
"If you are trying to explain why your company needs a social media presence, hand this book to your boss. He'll thank you for it."
"If you are new to social marketing and want an easy to understand book to break it all down, then I highly recommend The Social Media Marketing Book."
"...an extremely valuable resource on understanding and applying social media for both the individuals, and business."
"The world of social media marketing is clearly explained, and graphically revealed in this handy detailed book by expert Dan Zarrella. "
"Overall, The Social Media Marketing Book serves as an overview of major social marketing sites and services, and provides a basic education for those looking to enter this new world. Think of Zarrella's text as a companion to the tome The New Community Rules both would vastly help someone considering online promotion techniques. Perhaps nothing sums up social marketing rules better than Zarrella's words: "remember that the best promotion doesn't come from you, but from your fans." "
© 2019, O’Reilly Media, Inc.
(707) 827-7019 (800) 889-8969
All trademarks and registered trademarks appearing on oreilly.com are the property of their respective owners.