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Edie Freedman has been working with O¬íReilly in various capacities since 1986. As a freelancer, she conceived and created the Animal books, and then joined O¬íReilly and served as Creative Director for the company for many years. In her time at O¬íReilly, Edie has worked on everything from the company identity and product packaging to editing, designing, and producing a book on creative thinking. Today, as O¬íReilly¬ís Director of Brand Management, she focuses on maintaining, creating, and building O'Reilly brands.