Edie Freedman

Bio

Edie Freedman has been working with OÂ’Reilly in various capacities since 1986. As a freelancer, she conceived and created the Animal books, and then joined OÂ’Reilly and served as Creative Director for the company for many years. In her time at OÂ’Reilly, Edie has worked on everything from the company identity and product packaging to editing, designing, and producing a book on creative thinking. Today, as OÂ’ReillyÂ’s Director of Brand Management, she focuses on maintaining, creating, and building O'Reilly brands.