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Jeff Callender is vice president and design director of Q LTD, a strategic design consultancy with a global reach. Jeff is focused on bringing clarity to everyday graphic communications that promote positive user experiences. His wide body of work includes design for brand identity, user interface, print collateral, packaging, tradeshow, and exhibit graphics for a variety of clients including AT&T, Converse, Dow, NuStep, Jensen, ProQuest, and SIGGRAPH. Jeff has taught graphic design at the University of Michigan and lectured at the Stephen M. Ross School of Business and the SIGGRAPH Conference on Computer Graphics and Interactive Techniques.