Dave Gray

Dave Gray

Entrepreneur, designer, consultant

St. Louis, Missouri

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Dave Gray, is the Founder of XPLANE, the visual thinking company. XPLANE uses visual thinking to help organizations get better, faster, with a focus on strategy activation and organizational performance. He is the author of Gamestorming and The Connected Company

Areas of Expertise:

  • visual thinking
  • culture
  • strategy
  • business
  • design
  • design thinking
  • consulting
  • speaking
  • training



Webcast: The Connected Company September 27, 2012 It's getting more and more difficult for companies to handle complexity: increasing customer demands for more customization, more convenience, lower costs and faster innovation. At some point themachine breaks down and companies just can't handle it. ...


“Once in awhile, I stumble upon a great business book that answers so many questions and is appropriate for the entire life cycle of a business. The Connected Company by Dave Gray is one of those books...The Connected Company won't fix everything, but it can certainly set you up with a quick and thorough education in the why's and how's. The rest is really up to you.”
— Linsey Knerl, 1099 - MOM
“I highly recommend the insightful and landmark book The Connected Company by Dave Gray and Thomas Vander Wal, to any business leaders, managers, and entrepreneurs who are seeking a fresh approach to creating a responsive and customer focused company that welcomes feedback and input from the empowered customer base. This book will transform your organization to meet the challenges of the new technological realities.”
— Wayne Hurlbert, Blog Business World
“An excellent book that captures key points of collaboration, but from a business (and customer) driver persepctive...Technology should align with business objectives, and this book makes a clear case for collaborative technologies, but from a strategic rather than technical perspective. ”
— Dave Michels, The CIO Collaboration Network
“It’s incredibly insightful about how an organization’s structure affects its ability to respond to customers, learn, grow, and be resilient in the face of change...Also, it’s extremely well written — and illustrated! Definitely a different breed for a book about business.”
— Judy Unrein, onehundredfortywords.com
“This book is an heavy-duty icebreaker driving a new passage through the ice-sheets that have frozen our ways of thinking about how companies must be structured and operate. Take a ride along with Dave Gray and discover how services science and design thinking can reshape how we imagine our organizations.”
— Rawn Shah
“What would happen if businesses adopted Dave Gray's principles? The Connected Company offers a template for another way of thinking about how you think about your company so that it can learn, adapt, and grow over time.”
— Tony Hsieh
“A provocative new perspective on building organizations that are both effective and humane. This brilliant book isn't only about building better companies, it's about creating organizations that participate actively in a connected world because they live by what they've learned.”
— Marcia Conner
“This book will help any business make the shift from mechanical to human-powered--a shift that will become necessary to not just adapt, but to thrive and prosper in the future.”
— Maddie Grant
The Connected Company is required reading for any executive looking to take advantage of the opportunities available through emerging technologies.”
— Rachel Happe
“Dave Gray's vision makes sense--not only common sense, but courageous sense, which is needed at critical moments in a company's growth.”
— Richard Saul Wurman
“Management book of the year. Mandatory reading for any incumbent wanting to have a chance in the 21st century hyperconnected economy.”
— Peter Vander Auwera
The Connected Company is a clear, simple roadmap for business strategy in the 21st century.”
— Daniel Pink
“I was blown away by The Connected Company. Simply stated, I suspect it will go down as one of the most important management books of the early 21st century. It is a remarkable treatise on the new optimal organizational framework for businesses of the Information Age.”
— Sean Park
“Dave Gray has created a masterpiece, taking the complex issue of doing business in a connected age and making it accessible, enjoyable and actionable. The Connected Company is a must read for anyone looking to build an agile, intelligent and plugged in organization.”
— David Armano
“With this book in hand, game storming is a must-do activity for any group that wishes to come up with innovative solutions for any type of difficult business problem.”
— Jude Umeh
“If you’re a facilitator, corporate trainer, a team leader or in a creative role within a company, I’d say that this book will be valuable to you and that’s it’s worth checking out.”
— Mark Dykeman, Broadcasting Brain
“I would highly recommend the book to anyone whose role involves understanding complex processes and systems, building consensus among team members, generating creative ideas to solve an existing problem, designing a new product or concept and root cause analysis.”
— Gargi, Heartcrossings
“As my introduction into the world of gamestorming (an obvious play on the word brainstorming), the book lead me around quite well and I will be using a lot of these techniques in my immediate work environment.”
— Shanti Mangala, Desicritics
“...an amazing book...that I think could be one of Those Books :) The Ones Everyone Has To Have. ”
— Kathy Sierra
“At Zappos, one of our core values is to 'Be Creative, Adventurous, and Open-Minded.' Gamestorming is a great how-to manual for achieving that.”
— Tony Hsieh