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Robert Faludi is a professor in the MFA program at the School of Visual Arts in Manhattan and in the Interactive Telecommunications program at NYU. He specializes in behavioral interactions through physical computing and networked objects. Rob is the author of Building Wireless Sensor Networks, with ZigBee, XBee, Arduino and Processing published by OReilly Media, 2011. He frequently consults on interactive projects including recent work in entertainment, architecture and toys. Faludi is currently the Chief Innovator at Digi International, with a mandate to forge stronger connections with the maker community, discover outstanding new work, contribute to outside projects, and generally support innovation. His work has appeared in The New York Times, Wired Magazine, Good Morning America, BBC World, the Chicago Museum of Science & Industry and MoMA among others. He is a co-creator of LilyPad XBee wearable radios, and Botanicalls, a system that allows thirsty plants to place phone calls for human help.