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Gabe Zichermann is an author, highly rated public speaker, entrepreneur and Chair of the Gamification Summit - GSummit.com. His most recent book, Game-Based Marketing has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. His next book on game mechanics is a detailed technical look at architecture and implementation. A resident of NYC, Gabe is a board member of StartOut.org, advisor to a number of startups and Facilitator for the NYC chapter of the Founder Institute.