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Paul Canetti comes from a publishing design background and has worked in the art departments of publications such as SELF and Gotham magazines. He transitioned into web and user interface design before landing at Apple Inc. in 2006, a year before the iPhone was released. He eventually left Apple to combine his passion for technology with publishing, founding MagAppZine in 2010. MagAppZine is a do-it-yourself platform that allows publishers of all shapes and sizes to create and manage apps quickly, easily, and affordably.