Andrew Hinton

Andrew Hinton

Using Information to Make Better Places for Humans

Atlanta, Georgia

Areas of Expertise:

  • Service Design
  • Experience Architecture
  • Information Architecture
  • Experience Design Strategy
  • User Experience Design
  • Research
  • Interaction Design
  • consulting
  • speaking
  • training
  • writing
Andrew Hinton is a design leader, writer, speaker, and consultant who has worked for twenty years with organizations large and small, helping them make better, happier information environments. He currently serves as Senior Digital Experience Architect at State Farm, and maintains an associate relationship with The Understanding Group (TUG). Andrew is a founding member of the IA Institute, and is a frequent presentet at UX conferences. You can find links to Andrew-related things at Learn more about his book, Understanding Context, at

Understanding Context Understanding Context
by Andrew Hinton
December 2014
Print: $59.99
Ebook: $50.99

Webcast: Understanding Context: Why context matters for UX pros, information architects, and web app designers
June 10, 2015
Drawing from his book, Understanding Context, Andrew Hinton shares insights on taming these challenges with models for how context works, and how users comprehend it.