Benjamin Yoskovitz

Benjamin Yoskovitz

Entrepreneur, author, opportunity-seeker.

Halifax, Nova Scotia

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Ben Yoskovitz is a serial entrepreneur with 15+ years experience in web businesses. He started his first company in 1996 while completing university. In 2007 he co-founded Standout Jobs, a B2B software company in the recruitment space. The company raised $1.8M from venture and angel investors. In 2010 after exiting Standout Jobs, Ben co-founded Year One Labs, an early stage accelerator that provided funding and up to 1-year of hands-on mentorship to 5 startups. Year One Labs followed a Lean Startup program, making it the first accelerator to formalize such a structure. Three of five companies graduated from Year One Labs and went on to raise follow on financing. A great deal of Ben's experience and thought leadership around Lean Startup and analytics emerged during this time.

Areas of Expertise:

  • startups
  • entrepreneurship
  • lean startup
  • analytics
  • operations
  • marketing
  • social media
  • product management
  • consulting
  • speaking
  • writing



Here comes 2020 (and what I’ve been up to for 3+ years) December 20 2019Read more
Hello, 2017 January 06 2017Read more
“You Don’t Look Like a Founder” October 27 2016Read more
Who Really Wants to Work in a Factory? October 24 2016Read more
Data is an Input and a Filter into the Product Development Process October 17 2016Read more
Speaking Gigs, Training, Discounts, Free Tickets and More October 13 2016Read more
Finding Your Inspiration October 11 2016Read more
Data should be the Common Language in an Organization September 22 2016Read more
The Startup Rollercoaster is Real September 12 2016Read more
Introducing Highline BETA – a Startup Co-Creation Company July 11 2016Read more
The Product Manager’s Portfolio June 09 2016Read more


Webcast: Lean Analytics 201: Five Lessons Beyond the Basics August 06, 2013 In this webcast, authors Ben Yoskovitz and Alistair Croll take you deeper down the Lean Analytics rabbit hole. You'll learn about: using the data you already have to find new ideas to test, how to pick the right experiments, the role of subversiveness...
Webcast: Understanding the Value of Lean Analytics: Using Data to Build a Better Startup Faster October 25, 2012 The Lean movement has revolutionized how we create products and companies today. It focuses on customer development and tackling the risky parts first. At the core of this is iteration—a cycle of learning and adapting that's driven by data. Lean...


“While most business books leave the reader bemoaning the senseless slaughter of the trees it took to produce the volume, Lean Analytics reveals a refreshing depth and breadth of insight produced through research and experience. It's an exceedingly well organized tome, presented in cogent English.”
— Peter Moreira, The Chronicle Herald
“So much of the outcomes you drive will be determined by what you decide to measure. Rather than fumbling to figure it out yourself, invest $15-20 in a book that gives you a giant head start. Happy Reading!”
— Teresa Torres, Product Talk
Lean Analytics is a great book for anyone who wishes to learn more about validating an idea, building the right product and measuring growth.”
— Marc Abraham, As I Learn...
“There were a number of small but important facts scattered throughout the book that elicited a small 'huh' from me as I read. For example, I learned the speed at which a user invites a friend to try a service is an order of magnitude more important than the number of friends he or she invites total, and without taking this speed into consideration the Viral Coefficient is relatively pointless.”
— Christopher Millard,
“Overall, I'm feeling peace of mind. For all this book has provided me with, I sincerely believe this might be the best book for entrepreneurs in 2013. I think you ought to read this book at least once and probably should have a copy handy for when you change your OMTM as you successfully move along in your startup or new business project.”
— Kevin Kauzlaric,
“It's a highly recommended read to basically anyone in the tech industry. One thing this book does very well is to describe other models and how the lean analytics approach relates to them (this is required to do in research but unfortunately a rare sight in more mainstream literature).”
— Thomas Hogenhaven, Thomas Hogenhaven: Online Marketing From A Research Perspective
“An invaluable, practical guide for Lean Startup practitioners everywhere.”
— Steve Brock, Stevo's Book Reviews
“Alistair and Ben are in the thick of things when it comes to Lean Startup and analytics. They ran a successful accelerator and help lots of startups. If you ignore the numbers, your odds of failure go up exponentially. As entrepreneurs you should do everything in your power to improve your odds. Trusting these guys is a great start.”
— Dan Martell
“I bet you'd never imagined that success depends on your ability to fail. Fail faster, fail forward. And the secret to that success is your ability to learn and iterate quickly using data. Qualitative and quantitative. Let Alistair and Ben show you how to get to start-up nirvana smarter!”
— Avinash Kaushik
“Not more numbers, but actionable metrics. In Lean Analytics, Alistair and Ben teach you how to cut through the fog of data and focus on the right key metrics that make the difference between succeeding and failing.”
— Ash Maurya
“We live in a day and age where data and analytics can (finally!) be used by anyone and everyone. If you're not leveraging the power of data and analytics to figure out what works and what doesn't, then you're working in the dark. Listen to Alistair and Ben...they're not only the lightswitch to get you out of the dark, but they know how the entire power plant runs. I can't think of two people I would turn to quicker if I had a startup and wanted to leverage the power of data to make my business a success.”
— Mitch Joel
“Daniel Patrick Moynihan famously said 'Everyone is entitle to his own opinion, but not to his own facts.' This is never more true than in business. One of the best things about working with Alistair Croll is how he cuts through opinion with facts, turning marketing into learning, and product development into a conversation with customers.”
— Tim O'Reilly
“The Lean Startup is a relentless cycle of building, measuring, and learning until you find the right product and market. It's hard work, and requires considerable discipline, whether you're a small startup or an intrapreneur in a traditional company. Ben and Alistair zoom into the measurement and learning process, packing Lean Analytics with concrete examples, real-world case studies, and advice you can use immediately. No innovator should be without this book. ”
— Eric Ries