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David is passionate about helping people make better decisions using data. He is SVP of insight for the EMI Music Group where he setup and now oversees the team that delivers regular, large scale research to EMI in 25 countries. The insight from more than 750,000 interviews in the last couple of years has reached the heart of decision-making at EMI and helps—alongside skills and judgment—with everything from signing new artists to product development and marketing plans for EMI's biggest artists like The Beatles and Pink Floyd. He also runs insight at zeebox which is using rich consumer surveys and detailed user information to drive product development and product / relationship personalization.
He has worked in London for New Philanthropy Capital on analysis of charity effectiveness, for L.E.K. Consulting in London and Boston on corporate strategy consulting, for Tesco helping their international businesses use data and evidence to optimise their operations and for DSG International. He has also worked in politics for the Labour Party in London and with Democrats the US where he helped build data and analysis infrastructure that powered the 2008 election of President Obama. He studied Pure Maths in the UK at the University of Warwick.