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As the Director of Data Visualization at GfK Custom Research (a global market research firm), Bitsy designs data visualization applications to tell compelling stories about research data. In addition to developing new methodologies and templates for current GfK design processes, she also educates colleagues on current and emergent visualization tools, techniques and best practices.
Prior to joining GfK she worked as a freelance consultant, designing and hand coding interactive data displays for technology companies as well as traditional market research firms.
Bitsy has six years of experience in the market research industry, and holds a B.F.A. in Industrial Design from the University of Wisconsin Stout.