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Peter Morville (@morville) is a pioneer of the fields of information architecture and user experience. His best-selling books include Information Architecture for the World Wide Web, Ambient Findability, Search Patterns and Intertwingled. He advises such clients as AT&T, Cisco, Harvard, IBM, Macy's, the Library of Congress, and the National Cancer Institute. His work has been covered by Business Week, The Economist, NPR, and The Wall Street Journal. Peter lives in Ann Arbor, Michigan with his wife, two daughters, and a dog named Knowsy.