Sara Wachter-Boettcher

Sara Wachter-Boettcher


Sara Wachter-Boettcher is an independent content strategist based in Lancaster, Pennsylvania, where she helps clients stop creating endless content and start building strategies that are sustainable, meaningful, and future-ready.

She got this way after stints as a journalist, copywriter, and web writer, during which she became increasingly dissatisfied with the chaos typically found in web content projects. In 2008, she launched the content strategy practice at her past agency, Off Madison Ave, and started working closely with IA and UX teams to build a better way forward.

Sara is the editor in chief for A List Apart magazine, where her writing has also appeared. She also contributes to Contents and blogs sporadically on her personal site, You can see where she'll be speaking next on Lanyrd.

Sara has helped these organizations: Northern Arizona University, CBS, and Nike.


Webcast: How to get unstuck: content strategy for the future March 26, 2013 We all want a web that's more flexible, responsive, and ready for new devices. There's only one little flaw: Our content is stuck in the past. Locked into inflexible pages and documents, our content is far from ready for today's world of APIs, read-later...


“I would recommend Content Everywhere to both those new to content management and those who want to review its contemporary status.”
— Tom Warren, Technical Communication, Volume 60, Number 3, August 2013