Rob Dickinson

Rob Dickinson

Software architect and director who still bangs out code

Boulder, Colorado


Rob has spent nearly his entire career dealing with the complexities of building and supporting online services. As a veteran engineer and architect of several Colorado-based Internet startups, Rob has seen up close what happens when a Web or database application doesn't perform or scale as hoped. Rob got his first taste of this at where their early social network for K-12 schools, originally projected for 50k users in the first year, grew beyond 500k users in the first few months. Rob's long-time interest in performance engineering took a new direction as the principal architect of Xaffire, where he productized his experiences into a scalable tracing platform that gives deep visibility into the operation and performance of Web applications. As Xaffire grew to be purchased by Quest Software and then by Dell Software, Rob and his team have worked with hundreds of customers, including some of the largest e-businesses, to make their Web applications faster and more reliable and ultimately more profitable. Rob currently leads the End User group for Foglight APM, Dell Software's flagship product for application performance monitoring.

Areas of Expertise:

  • Software Development
  • Application Performance Management
  • Web Performance
  • Distributed Architectures
  • Distributed Teams
  • Virtual and Physical Appliances


Webcast: Top Three Things You Should Know About Mastering Your Web API Performance September 24, 2013 Discover how you can master your web API performance in a live webcast led by Dell Software web performance experts John Spirko and Rob Dickinson, with special guest Andy Wahrenberger, Operations Architect for's DevOps core.
Webcast: How to Boost Web Performance Using API Monitoring July 31, 2013 John discusses the attributes of a SOAP request/response pair, why URL identification isn't enough to pinpoint SOAP API issues and the two main perspectives to consider for SOAP API monitoring.