Kelly Goetsch

Bio

Kelly Goetsch is President of Pipe17, the AI-native Order Operations Platform that unifies connectivity and order management for enterprise brands and 3PLs. He also serves as Founding President of the Commerce Operations Foundation, the standards body behind the Order Network eXchange (onX), the open protocol for how orders, inventory, and fulfillment data move between commerce systems in the agentic era.

Kelly has spent his career building commerce infrastructure categories. As Chief Product Officer and later Chief Strategy Officer at commercetools, he helped scale revenue from $2M to $200M over 8.5 years and put composable commerce on the global enterprise agenda. He also co-founded and ran the MACH Alliance, the 112-vendor consortium behind the Microservices, APIs, Cloud, Headless standard. Earlier, he led microservices product management at Oracle and was Chief ATG Consultant to Walmart.com, where he was instrumental in 31 large-scale ATG implementations.

Kelly is the author of four O'Reilly books <https://www.oreilly.com/pub/au/5911> on commerce infrastructure: GraphQL for Modern Commerce (2020), APIs for Modern Commerce (2017), Microservices for Modern Commerce (2016), and E-Commerce in the Cloud (2014). He holds three patents and a BA in Entrepreneurship and MS in Management Information Systems from the University of Illinois at Chicago.