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Matt Kirk is a data architect, software engineer, and entrepreneur based out of Seattle, WA. For years, he struggled to piece together his quantitative finance background with his passion for building software. Then he discovered his affinity for solving problems with data. Now, he helps multi-million dollar companies with their data projects. From diamond recommendation engines to marketing automation tools, he loves educating engineering teams about methods to start their big data projects. To learn more about how you can get started with your big data project (Beyond reading this book), check out matthewkirk.com for tips.