Aga Bojko

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Aga Bojko is a UX researcher with a passion for designing studies to answer difficult design- and business-related questions. Currently, she is a VP of User Experience at GfK Custom Research North America, where she leads the Bay Area UX team.

Aga's recently published book, Eye Tracking the User Experience: A Practical Guide to Research, is based on over ten years of experience with various types of eye trackers that she has used to study websites, software applications, instructional material, pharmaceutical labels, and consumer product packaging. She's tracked (for a good reason) a wide range of visuals, from butterflies flying across the screen to fresh meat in grocery stores.

Aga holds an MS in Human Factors from the University of Illinois at Urbana-Champaign and an MS in Human-Computer Interaction from DePaul University. She tweets at @agabojko.