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John Ferrara has worked as a user experience practitioner since 1999 and began designing video games in 2001. His nutrition education game Fitter Critters was a top prizewinner in the 2010 Apps for Healthy Kids contest sponsored by Michelle Obama's "Let's Move!" campaign, and has had demonstrated benefit in schools. In 2011 he co-founded Megazoid Games, which focuses on creating mobile, social, and educational player experiences.