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Jenn Reed is responsible for defining and implementing product strategy for Novetta Entity Analytics. In this role, she provides oversight of technical and marketing strategy for the product and establishes and maintains relationships with clients, partners, and analysts, seeking new market opportunities. Jenn joined Novetta after serving as a Senior Product Manager at IBM, where she was responsible for overseeing MDM strategy for Big Data, including unstructured data correlation, for which she was a co-inventor, and entity resolution on Hadoop. With more than 20 years of technical expertise and background in financial services and government, Jennifer is passionate about turning that knowledge into easier to implement solutions that solve the highly complex, real-world needs of Big Data customers.