Andy Goodman

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Andy Goodman is a Group Director and Design Strategist at Fjord, a design and innovation consultancy. Andy has been with Fjord since 2008, when he was director of service design in London. In October 2009, he established and oversaw Fjord's new studio in Madrid, which has rapidly become one of the most in-demand suppliers in the Spanish market. He is currently a Group Director and Design Strategist at our studio in NY, helping some of the world's biggest brands transform their businesses through design innovation.

Andy is a futurist and digital native. In 1994, he wrote a documentary called "Secrets of the Internet." He created the first iTV services in the UK with Sky Interactive, where he was head of design. Andy and his team developed the first pay-to-play games suite for TV, which made millions of pounds in their first few weeks after launch. And as one of the pioneers of the service design industry, he is forever looking beyond the interface to create service experiences that shape the world in which people are beginning to live.

He is a frequent speaker at global conferences and events, and his writing on emerging technology has been published in numerous magazines and books. When Andy isn't thinking about the future, he still tries to emulate great scientists, but his experimentation isn't in a lab. It's in the kitchen, where he is working on the perfect curry recipe.