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Tapan Patel is Product Marketing Manager at SAS. With more than 15 years in the enterprise software market, Patel leads global marketing efforts at SAS for Business Intelligence, Predictive Analytics, and In-memory Analytics. More specifically he leads go-to-market initiatives for SAS Visual Analytics and SAS Visual Statistics product lines. He works closely with customers, partners, industry analysts, press/media, and thought leaders to ensure that SAS continues to meet customer requirements and deliver high-value solutions. Prior to SAS, Tapan worked with HAHT Commerce, Inc. (now GXS) in roles involving product management, market research and competitive intelligence functions.