Passionate about human beings and their means of communication, Cynthia has always sought a deeper understanding of how people think, interact, connect. Communication has thus been a key ingredient in her technological endeavours. A Université de Montréal graduate in industrial design, she is now Director of Design at Shopify. On top of her daytime job, Cynthia mentors startups and is regularly invited to speak at events around the world, where her playful approach both startles and charms. In her conferences, she shares her passion and her point of view: user-centered design is a reality, not a utopian methodology.