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An all-round expert in software engineering and software quality, Zeeger Lubsen started as consultant with SIG in 2008. Having worked as a web developer during his MSc-study at Delft University of Technology he found great revelation in learning about how to build high-quality software. In his role as consultant he now helps both non-technical managers and development teams to understand and grasp software. He finds that developing software is a creative and cultural activity, but also one that needs clear and objective guardrails to achieve realistic goals.