Alistair is the Director of Global Strategy for Adoption and Change Management (ACM) at Microsoft. He is responsible for growing Microsoft's internal enterprise change management capability, and driving strategy for growing change management capability in Microsoft's customers and partners. He is a Certified Change Management Professional (CCMP) and a Change Management instructor. Before this, Alistair was the Senior Director for Worldwide Sales, Marketing, and Product Management for the Enterprise Strategy business within Microsoft. Alistair has been in Microsoft for 19 years, holding regional and global leadership roles in Europe, Middle East, Africa, and the USA. Prior to Microsoft, Alistair ran his own consulting company specializing in management consulting and technical consulting, wrote five best-selling books and over fifty articles, and lectured on computing, mathematics, business, and marketing at University. He holds one patent.