Shane Swiderek is a technology marketing professional at TIBCO Software based in San Francisco, California. He focuses on TIBCO Jaspersoft, an embeddable BI and reporting platform. He studied marketing at the University of Arizona where he was president of the local American Marketing Association chapter. He’s previously held marketing, sales and technical roles at Gigya and Apple. In his spare time Shane is a long distance runner, fly fisherman, and has a passion for new technologies.