Press Room

Press Release: March 16, 2009

Search Engine Optimization for Flash--New from O'Reilly: Best Practices for Using Flash on the Web

Search Engine Optimization for Flash Sebastopol, CA—Here's a question for a modern world: If a SWF falls onto the Web and there's no search engine to crawl it, does it make a sound? Or, put another way, why produce all that jazzy artwork and animation, if no one can find your Adobe Flash and Flex applications on the Web?

Indeed, for years the major misconception is that Flash-based applications are SEO-unfriendly and can't be indexed by search engines. And that's the myth Flash expert Todd Perkins dispels in this highly anticipated new Adobe Developer Library book, Search Engine Optimization for Flash (O'Reilly, $29.99).

In his affordable new book, Perkins demonstrates precisely what you can do to make your site fully searchable no matter how much Flash it contains. You'll learn best practices for using HTML, CSS, and JavaScript to build sites with Flash that will stand tall in search rankings. Concise, to the point, and clearly written, Search Engine Optimization for Flash shows you how search engines work, what constitutes a search-engine-optimized (SEO) site, and what to watch out for in the way of SEO pitfalls.

With this book, you will:

  • Know what content is searchable, and why metadata, keywords, and links are so important
  • Learn how to place HTML content in your Flash applications
  • Create an SEO website by connecting Flash to JavaScript and CSS
  • Work effectively with SWF
  • Object by understanding its capabilities and limitations
  • Discover the advantages of using the Adobe Flex framework for SEO

Search Engine Optimization for Flash is what you need to stay competitive. It's the first and most authoritative book on how to optimize Flash content for search engines and makes for an indispensable resource if you develop with Flash and want to be sure your audience can easily find your site.

For a review copy or more information please email Please include your delivery address and contact information.

Todd Perkins is an Adobe Certified Flash Instructor, and has written three books on Flash and has recorded over a thousand movies of Flash training. He also works as a consultant and web developer.

Additional Resources:
For more information about the book, including table of contents, index, author bios, and cover graphic, see:

Search Engine Optimization for Flash
Todd Perkins
ISBN: 9780596522520, 278 pages, Book Price: $29.99 USD, £22.99 GBP
PDF Price: $23.99 USD

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