Press Release: March 16, 2009
Search Engine Optimization for Flash--New from O'Reilly: Best Practices for Using Flash on the WebSebastopol, CA—Here's a question for a modern world: If a SWF falls onto the Web and there's no search engine to crawl it, does it make a sound? Or, put another way, why produce all that jazzy artwork and animation, if no one can find your Adobe Flash and Flex applications on the Web?
Indeed, for years the major misconception is that Flash-based applications are SEO-unfriendly and can't be indexed by search engines. And that's the myth Flash expert Todd Perkins dispels in this highly anticipated new Adobe Developer Library book, Search Engine Optimization for Flash (O'Reilly, $29.99).
With this book, you will:
- Know what content is searchable, and why metadata, keywords, and links are so important
- Learn how to place HTML content in your Flash applications
- Work effectively with SWF
- Object by understanding its capabilities and limitations
- Discover the advantages of using the Adobe Flex framework for SEO
Search Engine Optimization for Flash is what you need to stay competitive. It's the first and most authoritative book on how to optimize Flash content for search engines and makes for an indispensable resource if you develop with Flash and want to be sure your audience can easily find your site.
For a review copy or more information please email firstname.lastname@example.org. Please include your delivery address and contact information.
Todd Perkins is an Adobe Certified Flash Instructor, and has written three books on Flash and has recorded over a thousand movies of Flash training. He also works as a consultant and web developer.
For more information about the book, including table of contents, index, author bios, and cover graphic, see: http://www.oreilly.com/catalog/9780596522520
Search Engine Optimization for Flash
ISBN: 9780596522520, 278 pages, Book Price: $29.99 USD, £22.99 GBP
PDF Price: $23.99 USD
O’Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O’Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying “faint signals” from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.