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Press Release: August 21, 2009

Web 2.0 Expo New York 2009 Presents First Launch Pad - Call for Participation from Companies Transforming Our World

SAN FRANCISCO, Aug. 21 - O'Reilly Media, Inc. and TechWeb, co-producers of the annual Web 2.0 Expo, today announced the first Web 2.0 Expo New York Launch Pad, taking place during Web 2.0 Expo New York at the Javits Convention Center November 16-19, 2009. Launch Pad is a program designed to spotlight cutting edge and innovative new companies to the Web 2.0 market. This year, Launch Pad focuses on companies that are transforming the world in which we live. A call for Launch Pad submissions is now open and will close on September 25, 2009. To submit a proposal and for more information visit:

Web 2.0 Expo New York is the leading global gathering of developers, designers, marketers, and business professionals building the next generation Web. This year, the event focuses on the theme "the Power of Less," exploring how the principles of Web 2.0 can turn constraints into opportunities and drive creativity. The event will explore how transparency, participation and collaboration can break down silos and increase efficiencies. With that in mind, Launch Pad challenges Web 2.0 companies to showcase innovative and promising new products and services that withstand the test of venture capital and consumer scrutiny in challenging economic times.

"We're excited to be bringing the Launch Pad program to Web 2.0 Expo New York to explore what the East Coast has to offer," said Brady Forrest, Web 2.0 Expo Co-Chair. "The East Coast has its own rich start up culture so we are looking forward to engaging with media savvy companies- companies that will take advantage of real-time data streams, sensors in phones, the explosion of social media data and beyond."

Web 2.0 Expo New York Launch Pad will feature five finalists selected by a panel from the initial call for submissions. These five will then get five minutes on stage at the event to present a live demo. Web 2.0 Expo New York's audience and a panel of industry experts will review and provide real-time, candid feedback. A People's Choice Winner will be announced at the end of the program where audience members vote using SMS for their top choice based on the demos. Votes will be tabulated in real-time and projected live on screen.

A forum for creativity, engineering, and innovation, Web 2.0 Expo New York includes a multi-track conference, an "unconference" program, a major tradeshow, and many networking events. Conference tracks include: Landscape & Strategy, Design & User Experience, Social Media, Development, Fundamentals, Web 2.0 at Work, Government 2.0, Mobile, Performance and Analytics. The event targets developers, designers, entrepreneurs, marketers, and business professionals embracing Web 2.0 technologies.

Web 2.0 Expo New York 2009 welcomes industry leading companies that are participating and exhibiting in this year's show, including Diamond sponsors: IBM and Microsoft; Silver sponsors: Awareness, Blue Kiwi Software, Jive Software, Layered Technologies Inc., Neustar, Pringo, Qtask, Rackspace Hosting, Sony Ericsson and Vignette.

To learn more about the 2009 Web 2.0 Expo New York or to register, visit:

View selected presentations from Web 2.0 Expo New York 2008 at:

To see articles, blogs, and other coverage of last year's event, visit:

For a look at photos from New York 2008, see:

To apply for a media pass, visit:

To read the O'Reilly Radar, visit:

If you have ideas about areas you'd like to see included at the conference, send a note to:

If you'd like to stay up to date on information relating to Web 2.0, sign up for the conference newsletter (login required):

About O'Reilly

For almost 40 years, O’Reilly Media has provided technology and business training, knowledge, and insight to help companies succeed. Our unique network of experts and innovators share their knowledge and expertise through the company’s Safari training and learning platform and at O’Reilly conferences. As a SaaS learning platform, Safari delivers highly topical and comprehensive technology and business learning solutions to millions of users across enterprise, consumer, and university channels. For more information visit

O'Reilly conferences bring together forward-thinking business and technology leaders, shaping ideas and influencing industries around the globe. For over 25 years, O'Reilly has facilitated the adoption of new and important technologies by the enterprise, putting emerging technologies on the map.

About TechWeb

TechWeb, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3* million business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise,,, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion. *13.3 million business decision-makers: based on # of monthly connections.

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