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Press Release: June 21, 2010

Tapworthy: Designing Great iPhone Apps--New from O'Reilly

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Sebastopol, CA—So you've got an idea for an iPhone app—along with everyone else on the planet. Now, with Tapworthy (O'Reilly Media, $39.99 USD), you can learn to set your app apart with elegant design, efficient usability, and a healthy dose of personality. This lively, accessible guide by expert Josh Clark shows you how to design exceptional user experiences for the iPhone and iPod Touch through practical principles and a rich collection of visual examples.

"This book isn't aimed (only) at geeks. Tapworthy is a lively guide to the design and psychology and ergonomics of the iPhone and its apps," explains Josh Clark, also the author of Best iPhone Apps. "Designing for a handheld device that works by touch is entirely different from designing any other kind of software interface. My hope is that the book helps establish a common vocabulary that helps geeks and civilians—designers and clients—speak in the same tongue about great apps."

Indeed, adds Clark: "This mission is simple enough: when everyone around the table understands the ingredients of tapworthy apps, more apps will be tapworthy."

Whether you're a designer, programmer, manager, or marketer, Tapworthy teaches you to "think iPhone" and helps you ask the right questions—and get the right answers—throughout the design process. You'll explore how considerations of design, psychology, culture, ergonomics, and usability combine to create a tapworthy app. Along the way, you'll get behind-the-scenes insights from the designers of apps like Facebook, USA Today, Twitterrific, and many others.

With this book, you will:

  • Develop your ideas from initial concept to finished design
  • Build an effortless user experience that rewards every tap
  • Explore the secrets of designing for touch
  • Discover how and why people really use iPhone apps
  • Learn to use iPhone controls the Apple way
  • Create your own personality-packed visuals

Advance Praise
"I'm blown away by Josh Clark's deep understanding of the iPhone user experience. This is an important read for everyone thinking about iPhone apps."
—Jürgen Schweizer, Founder of Cultured Code

"It's rare to find a person like Josh Clark who speaks so intently to the topic of interface design and mobile devices."
—John Maeda, President of Rhode Island School of Design

"Having been completely immersed in iPhone UI design for the past 2+ years, and even writing on the subject myself, I was excited to review an early copy of Tapworthy, but didn't expect any grand revelations. Boy, was I wrong. Tapworthy not only summed up just about everything I think I know about iPhone User Interface design, but challenged me to think about the typical iPhone user in new ways. This book is an invaluable resource to ANYONE working on mobile apps."
—David Barnard, Founder of App Cubby

For a review copy or more information please email Please include your delivery address and contact information.

Josh Clark is a designer, developer, and author specializing in iPhone user experience. His company Global Moxie offers workshops and consulting services to help creative companies build tapworthy iPhone apps and effective websites. Josh is also author of Best iPhone Apps: The Guide for Discriminating Downloaders and the book's popular companion site at He's also the creator of Big Medium, friendly software that actually makes it fun to manage a Web site. You can find Josh on the web at and on Twitter at @globalmoxie.

Additional Resources:
For more information about the book, including sample content, full table of contents, author bio, and cover graphic, see:

For a sample of the book's big-picture design ideas, see author Josh Clark's blogpost on

Josh Clark
ISBN: 978-1-4493-8165-3, 320 pages,
Book Price: $39.99 USD, Ebook Price: $31.99 USD
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