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Press Release: April 27, 2010

Location as Platform: O'Reilly Where 2.0 Conference Puts Location to Work

Sebastopol, CA, April 27, 2010-The sixth annual O'Reilly Where 2.0 Conference showed a capacity crowd how to build on location as a platform March 30-April 1, 2010 at the San Jose Marriot in San Jose, CA. The sold-out event attracted the leaders and grassroots developers of the burgeoning location technology field to three full days of putting location to work.

The Where 2.0 program navigated along the three tracks of mobile innovations, mapping for consumers, and local opportunities and models. Participants explored topics such as the map as an information ecology, the new meaning of mapping, government's role as a clearinghouse for data, open source mapping, local data, local search, augmented reality, location sharing, mobile cloud, game mechanics, and web vs. native apps.

Featured speakers included Blaise Aguera y Arcas (Microsoft), Michael Arrington (Techcrunch), Dennis Crowley (Foursquare), Jack Dangermond (ESRI), Deborah Estrin (UCLA), John Hanke and Michael Jones (Google), Keith Lee (MyTown), Kati London (Area/Code), Tim O'Reilly (O'Reilly Media), Jeremy Stoppelman (Yelp), Danny Sullivan (Search Engine Land), Chris Vein (City of San Francisco), and Josh Williams (Gowalla).

Where 2.0 provided the place for breaking news about location, as SimpleGeo announced the availability of a data storage service, an iTunes-like data marketplace, and an API to developers. Placecast opened Match API; Gowalla announced partnerships with Chipotle, Twitterific, New Jersey Nets, and Adobe; Skyhook introduced Local Fave; C3 showed high resolution city models; SimpleGeo partnered with deCarta; and Geomena unveiled an API.

Sponsors of Where 2010 included ESRI, NAVTEQ Network for Developers, Veriplace, AT&T Interactive, DigitalGlobe, Google, Yahoo! Developer Network, ZoomAtlas, Digital Map Products, Microsoft Research, and Pitney Bowes Business Insight.

Sponsors also chose Where 2.0 as the place to release their news. NAVTEQ announced the North America winner for the Global LBS Challenge; Bing Maps introduced new apps; WaveMarket announced the 2010 Veriplace developer contest and launched its LocationNation developer community; Digital Map Products extended their spatial development platform with dynamic heat mapping capability; Quova and SimpleGeo formed a team to make high quality IP geolocation data available in the cloud; DigitalGlobe surpassed one billion square kilometers of earth imagery; and Yahoo introduced Concordance.

For complete information on O'Reilly Where 2.0 2010, including keynote videos, speaker presentation files, photos, and media, see:

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