Sebastopol, CA—Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening.
Google Analytics: Understanding Visitor Behavior (O'Reilly Media, $29.99 USD)—by expert and Google Analytics Certified Partner Justin Cutroni (@justincutroni)—shows you how to get the most out of this free and powerful tool.
"I'm really excited about this book," says Cutroni. "It's up to date and covers recent enhancement like the asynchronous tracking code and custom variables. I hope everyone using Google Analytics finds this to be a valuable resource."
Google Analytics: Understanding Visitor Behavior shows you how to track different market segments and analyze conversion rates. It also reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.
With this book, you will:
- Discover exactly how the Google Analytics system works
- Learn how to configure the system to measure data most relevant to your business goals
- Track online marketing activities, including cost-per-click ads, email, and internal campaigns
- Track events—rather than page views—on sites with features such as maps, embedded video, and widgets
- Configure Google Analytics to track enterprise data, including multiple domains
- Use advanced techniques such as custom variables and CRM integration
"Justin is one of the smartest Google Analytics gurus you will meet. I have seen even the most demanding clients become impressed with the knowledge and insights given by Justin. We here at Google consider Justin one of the foremost analytics experts in the industry today."
—Phil Mui, Senior Manager, Google Analytics
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Justin Cutroni is a web analytics expert and Google Analytics Certified Partner. Justin commonly interacts with senior level management to drive the strategic use of web data and collaborates with marketing and IT teams to develop implementation plans and processes needed to generate actionable data and business insights. An active participant in the web analytics community, Justin speaks at various industry events with a strong passion for sharing knowledge and advancing the analytics industry.
For more information about the book, including sample content, full table of contents, author bio, and cover graphic, see: http://www.oreilly.com/catalog/9780596158019.
To see an excerpt of Google Analytics, see:
ISBN: 978-0-596-15800-2, 224 pages
Book Price: $29.99 USD, Ebook Price: $15.99 USD
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