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Press Release: January 10, 2011

Web 2.0 Expo San Francisco 2011 Unlocks the Digital Economy: Event Celebrates Five Years by Focusing on the Power to Create

San Francisco, CA, January 10, 2011—O'Reilly Media, Inc. and UBM TechWeb, producers of Web 2.0 Expo and Web 2.0 Summit, have announced the return of Web 2.0 Expo San Francisco, the leading annual event for those building the next generation Web. This year, Web 2.0 Expo spotlights "Unlocking the Digital Economy," helping businesses profit from their ideas in 2011. Web 2.0 Expo San Francisco is taking place March 28-31, 2011 at Moscone West.

"As the web matures—and as it grows to include mobile devices and other new forms—companies are hitting on fresh, interesting ways to make money," said Sarah Milstein, Web 2.0 Expo Co-Chair and TechWeb General Manager. "This year at Web 2.0 Expo, we're going to investigate the new winners, how they hit it big, and how you can replicate, learn from or build on their success."

Celebrating its fifth year as the leading event inspiring and educating the tech industry by providing educational programs and valuable networking opportunities, the event includes several new session formats. In addition to new 20-minute breakouts, the program features a track of Conversations, 50-minute roundtable discussions open to attendee participation. Each Conversation will be led by a Web 2.0 expert and dedicated to a hot topic, and rather than simply listen or ask questions, attendees will be at the center of the discussion.

Web 2.0 Expo San Francisco will consist of a multi-track conference, new "unconference" style Conversations, a rich exposition featuring companies showcasing the latest innovations and many networking opportunities and events. Conference tracks include: Design & UI, Development, Social Media, Marketing, Strategy & Business Models, Product and Big Ideas. Evening events include Ignite and Startup Showcase, a popular new program launched at the sold-out Web 2.0 Expo NY in September 2010. Speakers bring insights from compelling startups and from smart, established companies.

Web 2.0 Expo San Francisco 2011 welcomes supporting companies, including Gold sponsors Microsoft and Rackspace; and Silver sponsors Berlin Partner, OpenSRS and Softlayer. To learn more about the 2011 Web 2.0 Expo San Francisco or register visit:

For articles, blogs, photos, videos, and speaker presentation files from Web 2.0 Expo SF 2010, see:

To read the O'Reilly Radar, visit:

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About UBM TechWeb
UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses—media solutions, marketing services and paid content—UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands include: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

About O'Reilly

For almost 40 years, O’Reilly Media has provided technology and business training, knowledge, and insight to help companies succeed. Our unique network of experts and innovators share their knowledge and expertise through the company’s Safari training and learning platform and at O’Reilly conferences. As a SaaS learning platform, Safari delivers highly topical and comprehensive technology and business learning solutions to millions of users across enterprise, consumer, and university channels. For more information visit

O'Reilly conferences bring together forward-thinking business and technology leaders, shaping ideas and influencing industries around the globe. For over 25 years, O'Reilly has facilitated the adoption of new and important technologies by the enterprise, putting emerging technologies on the map.

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